After 34 years, Kingfisher Fruit Wine, one of Kenya Wine Agencies Ltd (KWAL) flagship products now marks a new look crafted to match its distinct quality and evolving fan base.
The new-look was re-launched to its celebrated key stakeholders and media at an all-star studded event at Villa Rosa Kempinski last night.
Since 5th October 1982 when the first bottle was produced, generations over the years have enjoyed this unique Kenyan fruit wine. It is made from sun drenched fermented fruits, and is best consumed when chilled. It’s the only one of its kind in Kenya and the undisputed best fruit wine available in the market today.
Driven by its new brand strategy it will focus on rallying the evolving occasions by capturing the modern woman energy and confidence.
Gordon Mutugi, PR/Communications Manager KWAL(Left) with KWAL distributors during the Kingfisher re-launch.
Presenting the new look, KWAL Managing Director Carlos Gomes said,
“Spanning thirty four years, Kingfisher fruit wine has been home to Kenya’s quality, trusted and unique fruit wine; tried, tested and loved time and time again. Today, we unveil the new look Kingfisher that keeps you young at heart while maintaining the same old tradition of quality,”
KWAL offers local and international award winning wines and spirits that are sought the world over. Among the extensive range of quality wines, Kingfisher Fruit Wine is Kenya’s favorite fruit wine also known as a Ready to Drink (RTD) beverage.
The new drink will retail at Ksh.160.