MK-Africa Launches My Little Big Thing Challenge

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MK-Africa in partnership with Cambridge University Institute of Sustainability Leadership (South Africa) launched My Little Big Thing challenge yesterday  at the Simba Aspire Center in Westlands. The event was to finally give students the go ahead in submitting their Sustainable Development Goals ideas for the competition.

Some of the sponsors:KPMG, P&G, Renault, South Africa, Simba Aspire and Blaze.

Muthoni Kanyana, Founder MK-Africa also had other sponsors come on board for the official launch of the challenge that will involve all Universities and Polytechnics in the Country. “The idea behind My Little Big Thing was what the late Wangari Maathai once said that it is the little things you do that make the biggest difference,” she said. Muthoni said that the youth were the main target because in most communities they were drivers of change.

The audience at Simba Aspire Center

“This year we are focusing on five key areas in the challenge,” she continued. “We will focus on agriculture, health, quality education, decent work and economic growth, and climate action,” Muthoni said. These are the goals that will look to be accomplished at the end of the competition.

Professor Richard Calland

The guest speaker Professor Richard Calland could not attend the launch due to some delays in Capetown, South Africa but sent a video message that was shown to the audience. Professor Calland also stressed on the importance of the ideas that students come up being commercially viable. In the video message he said that they should try to come up with great ideas and do things differently.

The competition is only for students in Universities or polytechnics and an registration number will be required for proof. The challenge starts with submissions which are done via a 2-3 minute video mostly on YouTube. This is to convince the moderators who will come from KPMG who are also sponsors on why your idea is the best and should be considered for the challenge.

Other sponsors of the event were well represented. Jonathan Santos, Marketing Director  Renault who provided the venue for the launch also had a chance to speak to the audience. His message was passion for life which he explained that it pushed people to do the impossible. Agnes Kika from Blaze, Safaricom and Mushila Sio from AGUA Inc Kenya also spoke about the challenge and their commitment to making it a success.

Eric Omondi and Chipukeezy on stage

The official ambassador of My Little Big Thing comedian Eric Omondi also entertained the audience and brought on a surprise guest and his partner in crime Chipukeezy. The challenge will run from 10th of May to 10th June when the 3 finalist will be chosen. They will enjoy a trip to South Africa courtesy of South African Airways who are also part of the sponsors of the competition. They will come back to Kenya after a 3 day stay in South Africa for a 3-month paid internship at top companies in Kenya.

Official Ambassador of My Little Big Thing Challenge, Eric Omondi

For participation, log on to their website www.mylittlebigthing.com.