MTV Shuga returns for a fifth series, this time it’s headed down south! The new season brings more grit and drama than ever before with star casts including Vanessa Mdee, Nick Mutuma and Emmanuel Ikubese. In keeping with the contemporary tone of the drama, popular musicians Seyi Shay, Fifi Cooper and Kwesta make cameo appearances as themselves, while Mohau Cele returns in the role of dissatisfied schoolgirl/singer Bongi. This season is set in the cool clubs, hangouts and schools of Johannesburg’s Braamfontein, and the township of “Zenzele”.
Shuga was first aired on MTV Base as part of an initiative dubbed “MTV Staying Alive Ignite!”.
The award-winning ”edutainment” drama produced by the MTV Staying Alive Foundation and MTV Base, has been proven to actively change behaviour relating to HIV prevention. It focuses on relevant issues like stigma, prevention of mother-to-child transmission of HIV, gender based violence, first sex, and disclosure of HIV status and is watched by millions across the world.
According to UNAIDS 2015 report, HIV prevalence is up to 8 times higher among adolescent girls of 15-19 years than among adolescent males in South Africa. This 5th edition focuses on the issues faced by young South Africans, with young girls and women in particular occupying the focus, due to their vulnerability to pregnancy and HIV infection.
Shuga will premiere on MTV Base (DStv Channel 322)) and BET (DStv channel 129) and other terrestrial broadcasters and other MTV networks and third party broadcasters around the world from March 8, 2017. Local rappers, Nasty C and Ma-E together with Seyi Shay are responsible for the title/official track of #MTVShugaDS. Nasty C seems to be making all the right moves here!
Other elements of the MTV Shuga campaign will include a 15-part radio drama series complementing the TV series, a peer educator programme, comic book, audience polling, consumer helplines, mobile information service, social media and a range of digital platforms.