The Kenyan music scene has been changing day and night and we see new artists and acts every day. The Hip hop industry has also become the center of attention as it has started taking over the Kenyan entertainment scene.
Shrap is the Kenyan version of Trap music. Trap music is a sub-genre that originated during the 1990s from Southern hip hop in the Southern United States.
Shrap is a wave that is taking over Urban music in the Kenya and we get to know the guys behind it. They call themselves the new generation and consist of K-Green, Boutross, Dope I-Mean and Musau.
What is Shraplife?
Shraplife is a way of life. We can call it a culture. A new way of life that involves the Urban youth or any young person in the hood. Shrap stands for Sheng which is a language mostly used by the Urban youth and Rap which is basically Hip hop music. Shraplife is the lifestyle of a normal Kenyan youth coined into one word. The idea did start with one artist under our management named Jovi Jovv who suggested it to us and we just moved with the word.
I have seen ADF in most of your posts on the internet and on your website, what does it mean?
ADF stands for Alliance Domini Family. This means it is a new age of doing things. Together as a family we want to showcase what we have and move the Kenyan entertainment industry further.
We can call it a revolution because we are doing trap music and making it have that original Kenyan taste in it. That is why we have called it Shrap. We are a family that has been together for a while and are pushing forth into the Kenyan industry, also putting the Country on the map.
How did you guys start off ?
We have been together for a while now and I can say we treat each other like Bros. We started projects way back in 2013 and have been doing music since then. We now have almost 8 projects, some being individual works. We are now a family but are yet to own a studio. We work ADH Sound who produced The Search on KISS TV.
What can you say influenced your music style or the Shraplife Culture?
Our music has been greatly influenced by the South Coast of USA. It is Trap music but we have added a Kenyan identity to it. We use Sheng in most of our songs which can be related to most Urban youth. The Hip hop industry in Kenya has also influenced us because we talk about life that is real and what is affecting the youth in the Country.
What motivates you to do music?
First of all we do this as a grind. We are motivated by the hustle itself and how it makes us presentable to others out there. We want to have a certain influence to the youths and also the Kenyan music industry. We have this fire within us that makes want to go further and do our best to represent our lifestyle, that is Shraplife. We relate to most youth in the Country and and know they use the Sheng language to communicate. The whole idea behind our culture is to make the youth appreciate the music and the lifestyle, which will make them listen to this content.
What has been your best moment so far in your music career to this point?
ShrapNite. The first ShrapNite event was a major success. We planned it in one and a half weeks but it turned out to be great.
I recall that night by 10pm we had not yet seen a convincing crowd and everyone was nervous. We almost started doubting whether it would be a success.
When it got to 11pm the crowd was amazing. We had a crowd that swallowed up the whole place. The booze was depleted and the club had to close by 3am. That was just amazing. The love we got was way beyond what we expected.
Boutross, how was it working with Octopizzo?
We had hooked up with Barack Jacuzzi and while in studio one time we met Octopizzo. He played us a beat and we went along with it. It came down naturally and with the flow of the beat we did the Tergat Gang hit. I can say he is an easy guy to work with.
What do you guys make of the current Hip hop music in Kenya?
The industry is doing fine at this moment. We see a lot of new acts each day coming up trying to do their thing. Hip hop music is getting airplay but not to the extent we might point out and notice it.
Kenya is the biggest Hip hop consumer in Africa if you have no idea. We have accepted the culture and built our lifestyles around it. Most artists come to Kenya from other African Countries because they know we love music. Hip hop has grown with us and as a new age and with Shraplife we are only getting started.
Just look around you. We have Khaligraph taking our Hip hop music even further. Octopizzo has already taken Sheng to an international level. We have a blazing Hip hop scene right now and it is only getting better.
We have had discussion over a Kenya sound, what do you say about this crazy topic?
Kenya is a diverse Country. We have different sounds. We cannot point out a certain sound like Nigeria or South Africa. The diversity makes us lack that one sound that we can say is associated with Kenya.
When the Kenyan industry started we had that Kapuka beat. That was way back when our music was the best all over the continent. The Nigerians developed their sound, South Africans have Kwaito and Tanzanians are already beating us. If you look at the Unforgettable song by French Montana, that beat is Kapuka. Our culture defines our sound but without the necessary support we currently do not have a defined one.
DJs in Kenya have complained that our music has no content and that is why they play foreign content, what is your view on this?
If you listen to Trap music you might never get anything the artists are saying, but you will end up enjoying the song. Music these days has become less of content and more of entertainment. Songs are being released almost daily all over the world and with the internet access has become easier. A song might be released today, get played on a radio station tomorrow and the day after that it gets replaced by a brand new tune. We get notifications on the daily about new music projects, that is why songs do not last. Most Kenyan DJs hate on our own content and that is why we have less airplay.
Cooperates too do not support our music. There are artists who release songs then buy views on YouTube. There are also other artists that are on constant repeat on radio stations even without content in their music. DJs are always complaining when they are looking for good music from the wrong places. I have never understood how a radio station will read us local news but play foreign music!
Who would you like to work with in the near future?
Musau: Harry Kimani, Eric Wainaina
Dope I-Mean: Abbas, Chiwawa
Boutross: It has to be the sexy Sanaipei Tande
What is your advice to artists who are now just starting to crawl into the industry?
To any artist out there I would tell them to put in work. Hard work will get you anywhere you want. If you need anything work for it, go out there and get it. Do not wait for anything to be handed down to you. People are working night and day, so write good music, keep recording. Be patient, even if you keep being turned down, work towards the long run. Look at 10 years from now, results will always come. Practice is needed so keep practicing and being smart because music is like any other job. Do it for the passion, do it for the cash.
We have surprise projects coming up soon but you can check out and buy our albums.You can find us on the following social media pages.
Instagram – adfamo, shraplife, musau_
Facebook – AD Family
Twitter – adf_music
Website – adfamily.co.ke