Finnish former mobile heavyweight brand Nokia, on Sunday launched three new Android smartphones and unveiled a revamped version of its iconic 3310 model more than a decade after it was phased out. Released in 2000, the original Nokia 3310 sold 126 million units worldwide; making it one of the world’s best-selling mobile phones; as well as achieving cult status due to its impressively long battery life, durability, and the addictive game Snake.
Unlike the original, which was known for its sturdiness, the new Nokia 3310 will allow web browsing.
“The telephone will allow you to talk for 22 hours, ten times more than the original,” said Arto Nummela, the head of Finnish start-up HMD Global which will produce the phone under a licensing agreement with Nokia.
“For the Nokia 3310 we just couldn’t resist. We wanted to reward loyal Nokia phone fans and make a statement that rich heritage, innovation and modern design can go hand-in-hand,” said Juho Sarvikas, chief product officer at HMD Global.
It’s not yet known exactly when HMD plans to starts selling the device, but it said that it will be available in the second quarter of 2017. The new device retains the retro charm of the original handset, with its curved body and bright coloured design, and HMD claims it is just as durable as the original. It is however slimmer and lighter with the physical position and size of the buttons has slightly adjusted to fit in with the new slimmer design. It also comes with a larger 2.4-inch full colour display.
The new handset has a removable 1200 mAh battery, boasting 22 hours of talk-time and a month long stand-by, given that battery life was one of its biggest selling points. It also now boasts a 2-Megapixel camera, 16MB of internal memory – which can be expanded up to 32 GB with a microSD card – and 2G connectivity; an improvement from it’s predecessor.
The handset comes in four colours – Warm Red and Yellow, both with a gloss finish, and Dark Blue and Grey both with a matte finish. It is likely to retail at around Ksh 6000 when it hits the market.