Safaricom launched an initiative called Blaze Kenya beginning of the year. The campaign has been spreading regionally creating awareness on how the young in society can magnify their passion and talent into becoming better people in society.


The initiative is geared towards accepting the youth’s talents and skills and how they can nurture them into a career. For instance, DJ Kalonje who was one of the sources of entertainment is a Blaze himself. He turned his passion for mixing music into his career today.


The BYOB innovative entailed a registration zone that saw a large reception in the creative arts zone that saw Paul Kihiko aka smokilla, a muralist share his journey as a street graffiti artist to his upcoming graffiti classes that will be beneficial to the girl in society.

Other career paths included: finance, media & journalism, fashion, business, music, social enterprise, technology, job marketing training, agriculture and photography. Those in attendance spend part of the morning signing up and creating their game plans and getting firsthand assistance from professionals in the respective careers.


The best part of the afternoon was exciting with entertainment from the youth’s favorite artists from Khaligraph Jones who said he was a blaze himself from Kayole, Wangechi the Rapper, Kaka Sungura and Timmy.

Happening now at #thika #wangeci on stage #byobthika @blazekenya #liveupdates #ThePlug

A video posted by varcitykenya (@varcitykenya) on

Gaming zones were visible at the sight with the silent discos, bubble soccer, lazer maze and hover board race.

Blaze products such as Tshirts and caps were on sale. A majority of the audience were students of MKU and Thika Technical Institute.

For more information *555# to be part of this great intervention.