Brian Mutinda is a 22 year old social media guru, currently working at Squad Digital as a community manager. He has managed the social media platforms for some of the biggest brands in the country.

We sat with him to understand more about how he got into digital marketing:

Why did you choose this career?

I’ve always wanted to do this then one day, someone reached out and I was like ‘Why Not? Let’s do this.’ So far so good.

How long have you been working as a social media guru?

It’s been over 6 months now.

What’s a typical day like for you?

I wake up quite early. I have a reason: routine check for what’s trending and also to check if there is any crisis on all the platforms before I hit the shower. Then I head to work. My typical day at the office entails mainly managing social media but there is more to that than just tweeting and uploading posts.

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What has been the worst moment of your career so far?

I can say none so far. I always try to be on toes and have everything under control.

How do you deal with and respond to negative feedback?

I always take negativity as a challenge. It drives me to be a better person.

What’s the greatest part of your job?

The best part is being able to do what I love. Everybody who knows me knows I’m a social media enthusiast. Also getting to meet so many amazing people who I look up to.

And what’s the worst part of your job?

The worst part is having to be extra keen all the time so that I don’t make mistakes.

What is one thing you’d like people considering this work to know?

You have to be proactive. You have to go out of your way to do research and case studies. Evaluate what your competitors are doing right and see what you can capture from that.

What do you hope to achieve in life generally outside of your career?

I want to be the best in what I do and in future, open my own agency.

Any final words of inspiration?

Follow your passion and most importantly, trust the process!