WhatsApp today officially launched its new WhatsApp Business app in select markets, including Indonesia, Italy, Mexico, the U.K. and the U.S., ahead of its planned worldwide rollout. The addition of business profiles and new messaging tools aimed at business customers is part of the company’s broader plan to generate revenue by charging larger enterprises for advanced tools to communicate with customers on the platform now used by over a billion people worldwide.
The WhatsApp Business app is the initial entry point in this market.
Aimed at smaller businesses, the free app – Android-only for now – helps companies better connect with their customers and establish an official presence on WhatsApp’s service. Essentially, it’s the WhatsApp version of a Facebook Page.
The company had previously announced the app’s arrival, and begun verifying business accounts as part of its WhatsApp Business pilot program back in September 2017. Verified accounts were given a green checkmark as a means of demonstrating their authenticity.
Courtesy of Tech Crunch.