Apple has launched iPhone 7 and iPhone 7 Plus red variants which will be available for purchase worldwide starting today, March 24th. The new releases, officially called iPhone 7 and iPhone 7 Plus (PRODUCT)RED, sport a vibrant red aluminum finish. The tech giant will be releasing the new limited edition product in recognition of more than 10 years of partnership between Apple and (RED), giving customers an unprecedented way to contribute to the Global Fund and bring the world a step closer to an AIDS-free generation.
“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch… The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”-Tim Cook, Apple’s CEO.
(RED) is an organization formed by Bono and Bobby Shriver with a simple mission; to make it easy for people and businesses to join the fight against the deadly virus. The Global Fund is the recipient of (RED) funds. It is a financing institution, providing support to countries in the response to AIDS, tuberculosis and malaria; it does not implement programs on the ground. Global Fund staff, all based in Geneva, Switzerland, come from all professional backgrounds and from more than 100 different countries. The Global Fund is designed to accelerate the end these diseases.
“Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED),” said Deborah Dugan, (RED)’s CEO. “Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.”
The iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition will be available in 128GB and 256GB models starting at $749 (US) from apple.com and Apple Stores, and from Apple Authorized Retailers and select carriers (prices may vary).