Twitter on Tuesday announced the roll out of the much anticipated 280-character tweets to everyone.After months of testing, all users can now double the traditional 140-character limit to 280 characters.
Twitter has been testing the longer tweets since September and claims the test proved out the company’s theory — that giving more people room to tweet results in more engagement.
“People who had more room to Tweet received more engagement (Likes, Retweets, @mentions), got more followers, and spent more time on Twitter,” the company wrote in a blog post.
Twitter has been testing longer tweets with “tens of millions” of users, according to company spokesperson Will Stickney.
In a blog post, Twitter said the expanded character limit would allow for easier expression while retaining the brevity for which the service is known.