Wanjiru Kimani
July 19, 2019
BLAZE by Safaricom on Wednesday launched a new platform dubbed BLAZE LINK, an aggregator of e-learning resources built to enable young people to upgrade their skills through online courses and empower them to pursue success in their professions of interest.
BLAZE has brought onboard partners for the e-learning platform. For example Google, IBM, Wezesha, Cloud Factory, and Brighter Monday.
These will offer thousands of free online courses cutting across multiple disciplines including sales and marketing, finance, agriculture, creative arts, programming and development among others. The courses are targeting young adults under the age of 26.
“BLAZE LINK is a new addition to the Be Your Own Boss (BYOB) platform, which is focused on empowering the youth as they journey towards success. We are leveraging on the power of digital platforms so that we can reach those who cannot make it to the BYOB summits and creation camps,”
said Michael Joseph, Safaricom CEO.
Upon logging on to the e-learning platform, users undergo an ‘about’ test to identify their strengths and skills.
After that they are offered relevant courses based on their interests and academic background. Users who complete course modules are directed to further learning opportunities and experiential training through partner organizations or available jobs for those looking for employment.
BLAZE is a sub-brand of Safaricom and was created to give youth aged 26 years and below products, services, and benefits tailored specifically to meet their everyday needs.
A first of its kind platform in Kenya, East, and Central Africa, BLAZE was founded on what Kenyan youth say is most important to them: freedom, friendship and success.
Courtesy of KBC digital.
