Safaricom will host well renowned South African Jazz Artiste Jimmy Dludlu on Friday 5th December at the Safaricom Indoor Arena, Kasarani.
The Swahili Jazz Band fronted by artist Juma Tutu will curtain raise at the second concert in the on-going Safaricom Jazz Series, dubbed “Jazz with strings attached”.
Speaking during the launch of the concert, Safaricom Marketing Director, Ritah Okuthe said, “As a Kenyan brand, Safaricom is committed to growing local talent and positively impacting the lives of Kenyans. I am therefore confident that this campaign will not only deliver world class entertainment, but it will also create an emotional connection with our consumers.”
The purpose of this concert, says Ms Okuthe, is to raise the bar in local entertainment. “As a company, we are investing heavily in these artistes to ensure that we bring high quality concerts to Kenyans.”
With over 20 years’ experience, Dludlu who specializes in Jazz, Fusion and African Jazz is optimistic that he will captivate the audience with his upbeat and groovy tunes just as Nigerian guitarist Kunle Ayo did when he staged the first Safaricom Jazz Series concert in September.
All proceeds will be donated to the Ghetto Classics music program in Korogocho Slums to buy music instruments for musically gifted children from underprivileged backgrounds.
The Ghetto Classics is a program involving over 300 children from the Korogocho Slum.
It aims to provide an opportunity for the underprivileged to better their lives through their different musical talents.
As part of their agenda, Safaricom aims to transform the lives of the youth involved in the program by helping them raise funds to buy the musical instruments and sustaining the program.