Kendrick Lamar has managed to pull off the biggest US album debut this year with “DAMN.”, overtaking Drake’s “More Life” playlist, which had earlier held the crown for the year. Kendrick Lamar‘s DAMN. was widely expected to lose to Drake‘s “More life” as the largest debut of 2017. DAMN. was projected to move 475,000 equivalent album units in its first week, slightly behind Drake’s 505,000 units moved. However, numbers in indicate K-Dot’s latest full-length studio album moved a whooping 603,000 album units opening week, with 353,000 of that in pure sales, according to Nielsen Music.
DAMN. is now the largest sales week since Drake’s VIEWS moved 1.04 million units in its launch week last May. The album is also Kendrick Lamar’s biggest sales week ever, outperforming 2015’s To Pimp a Butterfly which moved 324,000 units.
Kendrick has already released more than one single and video in support of DAMN. and performed some of the material on one of the world’s biggest stages in the form of his remarkable set at Coachella on Easter Sunday; making him the most talked-about artist in Hip-Hop currently.
The LP didn’t just earn Kendrick bragging rights but also gave him an edge over Drake. Over the years, they have been known to throw shots each other’s way, on records. In 2013, Lamar used Big Sean’s “Control” to launch a verbal assault on Drake and every other one of his significant peers, saying he was trying to “murder” all of them. Drake in a 2013 interview with Billboard countered saying, “It just sounded like an ambitious thought to me. That’s all it was. I know good and well that Kendrick’s not murdering me, at all, in any platform. So when that day presents itself, I guess we can revisit the topic.” He then made a rejoinder in a guest verse from The Game’s 2015 song “100,” where he rapped “I would have all of your fans if I didn’t go Pop and I stayed on some conscious shit,” a jab many interpreted to be intended for Kendrick. They’ve been throwing subliminals at each other since in interviews and tracks.
DAMN. previously earned K.Dot his highest-debuting single to date in the form of “HUMBLE.” The LP is also his third number one album.
If you still haven’t heard the albums, get them and let us know if you think Kendrick’s project deserved top spot over Drake’s album.