John Nzive is a highly talented music producer who has worked with the best local underground musicians and is hoping to conquer the continent next. We spoke to him about his love of music and more.
How long have you been producing for?
Since last year only.
How did you learn to produce? Did you study music or production?
I taught myself at home.
Who are your role models?
Metro Boomin, LondonOnDaTrack, Musyoka & Ulopa.
Why did you decide to become a producer?
I’ve always loved music and production just came as a by the way. I’ve always played instruments.
What instruments do you play?
Piano, clarinet, trumpet…
Between Mass Communication (that you studied) and production, which would you pursue as a career?
I’d pursue both but music comes first.
Why did you choose to study Mass Communication if music is where your heart is?
To teach myself communication skills. I’ve always liked media.
Who are some of the artists you’ve worked with?
The Unchained, J. Mars, Caso & Raj.
So you’re currently working on a mixtape?
Yeah, it’s called Nairobbery. It features 14 artists and I produced all the tracks. It’ll come out on the 31st of December and I’ve released four singles from it so far. The latest is Gang ft. The Unchained.
Who would you like to work with in the future?
Steph Kapela, Camp Mulla, Sauti Sol, Metro Boomin, Nasty C, Drake.
What challenges do you face as a producer ?
Working with people that have big egos. Marketing; it’s hard to make it on your own.
What’s the best part of being a producer?
Listening to a song I produced.
And the worst part?
I don’t think there’s anything bad about being a producer.
What next after Nairobbery?
I’ll go back to full force production and producing for other artists.
How many songs do you approximate you’ve done so far?
Almost 100, not all have been released though.
What are your career goals?
I want to be the biggest producer in Africa. I want to be the one people look for when they want a hit.
Any advice you’d give to aspiring producers?
I’d tell them to believe in themselves, keep push and don’t stop for anyone.