New Betting Rules Unleashed for 2020 betting companies and addicts

A report published by Business Daily on Tuesday, January 8, indicated that the government had pushed for fresh rules to restrict advertisement hours by the betting industry stakeholders.

One of the rules fronted by the government calls for the pushing of all betting adverts to the hours between 8 p.m. and 6 a.m. on school days.

“There would be absolutely no advertising between 4 p.m. and 8 p.m. during school days,” the publication quoted.

Betting firms will, however, be allowed to air the community uplifting projects between 6 a.m. and 9 a.m. and lessons on responsible betting between 9 a.m. and 4 p.m.

During school holidays and Saturdays, the adverts have been relegated to between 9 p.m. and 6 a.m. while on Sundays, betting firms would only be allowed to advertise between 8 p.m. and 6 a.m.

The government explained that the new measures were aimed at protecting Kenyan children from the adverse effects of betting addiction.

A Geopoll study in 2017 on the rise of sports betting in Africa showed Kenya had the highest number of gambling youth aged between 17-35 years in Sub-Saharan Africa, and that sports betting had become the most popular form of gambling.

Such reports led Interior CS Fred Matiang’i to crack the whip on the industry with a view to creating lasting reforms, a matter that led to the exit of major players in the betting industry.

The advertising industry has been central in the survival of the betting sector with billions being splashed every month to ensure that the adverts reach the Kenyan audience.

More Articles for You

List Of Top 10 K.C.PE 2020 Candidates.

Mumo Faith Kawee is the top student in the 2020 KCPE exam scoring 433 out of 500 marks. Announcing the results …

DMX’s 10 Best Songs

After suffering a heart attack triggered by a drug overdose last weekend, on Friday (April 9), Yonkers-bred MC DMX passed away at …

10 Things You Didn’t Know About Prince Philip

People are celebrating the life of Prince Philip after his death was announced this morning. The Duke of Edinburgh passed away …

President Magufuli Final Blow!

Messages of condolence from across the African region continue to pour in for the late Tanzanian President John Pombe Magufuli …

What You Need To Know About Reggae King Bunny Wailer?

Neville O’Riley Livingston, better known as Bunny Wailer, was born in Kingston, Jamaica on April 10, 1947. The vocalist, songwriter, …

Kenya Receives First Batch Of Covid Vaccines Today

Kenya has received the first consignment of the coronavirus vaccine. Speaking from the Jomo Kenyatta International Airport on Tuesday midnight …