When you turn 48 years old and already have the world at your fingertips, there’s really only one thing left to do: change your name… again.

At least, that’s what Sean Combs—now formerly known as Diddy, P. Diddy, Puff Daddy—has done. The music mogul, who turned 48 on Saturday, took a break from his weekend festivities in Mexico to share an important announcement with the world.


“I’ve been praying on this and I’ve decided…I know it’s risky and I know it’s corny to some people…I decided to change my name again,” he said in a video uploaded to social media.

“I’m just not who I am before. I’m something different. So my new name is Love, aka Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy, or any of my other monikers but Love or Brother Love.”

In a recent interview with CNN, Brother Love explained why he’s had so many name changes over his career.


“I’ve had different name changes because I only just grew up in a neighborhood where everybody had nicknames,” he said.


“My first nickname was Puffy, and then when I was in the music industry it went to Diddy, and then P. Diddy, or was it P. Diddy first? Then Diddy?”

Do you think this change was necessary? What do you think of this new name? Share your thoughts below.