The magazine that made its mark on our culture with millions of images of naked women is pulling that down. They’re done printing fully nude photos. I know how painful it will be for all you who have been using this as a tool of ‘self-help’ behind closed bathroom doors. Wait… I actually don’t know how painful that is.

Fret not, though, nude enthusiasts. Playboy will still feature women “in provocative poses.” But they will no longer be fully nude. That is what actually meant. Hugh Heffner who is now 89 years old agreed to this change of strategy that Cory Jones, a top editor at Playboy, suggested to him.

PB_CHAMPAGNE-AND-C_2790617b

This new change is supposed to capture an audience with the following characteristics:

  • Between the ages of 18 and 34
  • 93% are avid Internet users (compared to 88% of adults ages 35-54 and 42% of adults ages 55 and older)
  • Very comfortable with new technology and social media

2D5AD67500000578-3270236-image-a-87_1444710717851

Apparently, if you do away with the nudes, the millennials will come.