Rihanna’s cosmetic line, Fenty Beauty has been a success, with her products selling out in mere moments online and in stores.

A new report shows that the singer’s line has raked in millions in free advertising since its September launch.

The 29-year-old star’s line of cosmetics earned her a whopping ‘$72 million in media value in one month,’ according to Women’s Wear Daily.

The brand’s ‘Media value’ includes the amount of money the brand’s earned from free advertising from social media exposure and press.

Fenty Beauty debuted on September 9 and became instantly beloved for its broad range of 40 foundation shades, collection of cosmic lip glosses, first class brushes and more.

Earlier this month on October 13, the brand revealed even more beauty as they debuted their holiday galaxy collection with retailer, Sephora.

Around the time of the line’s launch, the Wild Thoughts songstress caught up with Teen Vogue to talk about the collection.

Though she was happy to talk about how she uses the current line, the pop star was tight-lipped about future Fenty developments.

‘There are endless possibilities coming,’ she told the Conde Nast offspring, ‘You just have to wait and see.’