Top media personalities Shaffie Weru, DNG and Grace Msalame have signed up to be hosts at Switch TV, the much talked about entertainment channel that is set to launch soon.
The station is owned by the Kenya Red Cross and targets the youth (18-35 years) with an aim to empower with positive entertainment. Switch TV is a digital free to air channel and will be available on Signet.
Switch TV will offer fresh, engaging local & international content that includes an entertaining mix of; drama, comedy, reality, sports and current affairs programs.
According to Shaffie Weru, “Kenyan youth are vibrant and dynamic and rely on social media to get the latest updates thus the need to refresh the TV space with new content. We hope that through this new station, we will be able to deliver and satisfy youth needs.”
On her part, Grace Msalame: “The Millennial spends majority of his time on social media which is real time, fast paced & authentic which is what Switch TV promises to bring! Authenticity & programming tailored to capture the multi-layered Youth of Today!”
“Switch TV will have a unique line up of content that will be contemporary, contextual and portraying the progressiveness Kenya’s youth. ۪ Our content will mirror their positive mindset and dynamism; it will be strikingly different, every show has a reason to exist and a strong point of view, we will not only engage but empower youth to find solutions to issues facing them, while promoting positive values in youth culture. We will be the ultimate digital platform as our content will also have a massive appeal across social media platforms,”
noted Tamima Ibrahim, Head of Content, Switch TV
Other media personalities joining the new TV station include Nonny Gathoni, Remmy Majala actor/presenter Daniel Peter Weke and former radio personality Nzula Makosi.
The station has also brought on board new faces on screen with the likes of actor/ model Manasseh Nyaga, life coach Mwenesi Musalia, actress Jacky Matubia and fast rising rapper Kush Tracy.