StarTimes Media, a foremost pay-tv and technology company has unveiled its newest innovation and smart option for Kenyans – the integrated HD digital TV set. The new business unit is tailored to complement the company’s existing pay-tv offering it has operated for the past five years.

“At StarTimes, we continue to invest a lot of resources in our research and development, key in availing the best technology to our subscribers and customers, the introduction of the StarTimes real digital TV is a testimony to this resolve”, said StarTimes VP for Marketing, Mr. Mark Lisboa, speaking during the launch.

StartTimes revealed that is has over 10 million subscribers, providing their viewers with up to 440 channels hence the move of expanding its business into new territories, with the aim of reaching more customers and providing more value.

The new StarTimes digital TVs come in 24-inch, 32-inch and 40-inch variant as well as a slightly bigger 42-inch model in the works. The television sets are said to have the ability to receive both satellite and terrestrial television signals without connecting to an external set-top box as is currently the case. They are already available in the market and will be retailing at Ksh. 18,999 for the 24-inch model, Ksh. 26,499 for the 32-inch model and Ksh. 38,999 for the 40-inch model.

StarTimes claims that the digital TV comes with 50% lower energy consumption. Furthermore, it comes equipped with full High Definition display(1920*1080), inbuilt Dolby audio system, HDMI/USB ports and wide voltage input. A firmware update that will enable the TV sets to connect to the internet via Wi-Fi is also an expected bonus feature to be added.

Looks like watching the Tv is about to get a whole lot more interesting for less! That, plus the sweet Easter offer StarTimes is throwing in where for every complete month of Basic subscription paid for, subscribers will automatically be upgraded to enjoy an extra week on the Classic bouquet, while for every subscription to the Classic bouquet, subscribers will enjoy one week free viewing on Unique bouquet.