THE FEMININE MASCULINE TAKEOVER

Gone are the days when makeup, skincare and anything that is considered

‘feminine’ was left to girls only. Statements such as ‘pink is for girls’ and ‘boys do

not wear skirts’ are slowly losing meaning and causing a lot of controversy when

used, so much that, all we can do is observe and accept these new changes the

western world keeps throwing our way.

The makeup industry has grown tremendously within the past few years and with

the emergence of social media culture, it is definitely guaranteed to soar higher.

Together with the fashion industry, these two have slowly blurred the lines

between what men can and cannot do in regards to gender roles and it is a

satisfying yet uncomfortable occurrence. Since makeup has always been for

women, many may argue that these trends are being promoted by the LGBTQ+

community but studies have shown that some heterosexual men also wear

makeup although in secret for fear of being ridiculed or judged for it. Something

our society has become extremely good at.

As someone accustomed to the ‘norms’ of society, it is thrilling and empowering

to observe these new changes. Witnessing as different men stand for what they love despite it not being seen as usual is not only inspiring but also entertaining as

you observe the discomfort they cause in people who simply can’t fathom their

confidence. I hope to continue seeing more male makeup artists and influencers

stir the pot of society’s archaic rules since who wrote it in stone that it is wrong

for a man to put on lipstick? All I can guarantee is, it definitely isn’t in The Holy

Bible. I promise.

Insert: Creative Phil, a renowned makeup artist based in Nairobi Kenya.

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