One of the world’s leading music groups, Universal Music Group (UMG) has signed an exclusive recording agreement with award-winning Nigerian singer, Tiwa Savage.
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Savage, under the agreement, will make music with UMG and have access to their infrastructure and distribution tools.
Her future music will be released to a wider international audience through UMG’s operations in 60 countries across the globe.
The singer, one of Africa’s biggest music stars, is the only woman to have won the MTV Europe Music Awards in the best African act category.
Savage’s recording agreement is not UMG’s first foray into Africa, the Los Angeles-based music group currently operates in West and East Africa and has signed some of the continent’s top artists such as Ivorian DJ and singer DJ Arafat and Nigerian popstar Tekno.
Last year, UMG acquired AI records, one of East Africa’s largest labels, and opened offices in Ivory Coast and Nigeria.
They also have a multi-year licensing agreement with Boomplay, Africa’s top music streaming platform. The agreement offers UMG’s catalog in 10 African countries to Boomplay’s 5.6 million active daily users.
American record labels are increasingly looking to Africa. Warner Music Group recently inked a deal with Afrobeats label Chocolate City, while Sony Music’s RCA record label has signed some of the continent’s leading artists such as Davido and Wizkid.