Twitter is testing longer character limits to help users “easily express themselves”.
The social media site currently limits tweets to 140 characters, but has decided to double that to 280 characters for a small group of users.
The current character limit was “a major cause of frustration” for some users, the firm said in a blog post.
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The firm has been suffering from slowing growth and the shift could be one way for the firm to widen its appeal and attract new users.
“Trying to cram your thoughts into a Tweet – we’ve all been there, and it’s a pain,”
Twitter product manager Aliza Rosen wrote.
“We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters – we felt it, too. But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint,” she said.
Jack Dorsey pointed out that the 140 limit was only ever a technical limitation owing to the limits of text messages, something the service hasn’t had to worry about for a long time.
Twitter will hope it increases the engagement and attention times of its users.