We have seen the posters, we have seen the tweets, many speculations led around the hashtag #freshcandidate.
As the elections etch ever closer, the identity of the fresh candidate caused many questions.
— Catherine Kiara (@katekiara2013) October 25, 2017
— Broken (@Kiarieh_) October 24, 2017
It seems the Fresh candidate is not a person at all. The news was unveiled on the website that showed the fresh candidate as a solar lamp from Solar King.
This makes sense as the slogan of the ‘candidate’ was Chagua Nuru.
The solar lamp includes an MP3 Player, FM Radio, mobile phone charger and bluetooth speaker.
Some were intrigued by the campaign;
— BintiPretty (@TheBintipretty) October 24, 2017
Marketing 2.0 #FreshCandidate
— Lissie (@Lisper_m) October 24, 2017
Others weren’t so impressed
#FreshCandidate if this is a marketing gimmick you have failed terribly
— 🔥Mr. Lituation™🔥 (@juliuspeters254) October 24, 2017
What do you think? Tell us your thoughts below.