The largest marketing awards ceremony in Kenya this year, MSK Gala, took place this past Friday at the Arboretum Grounds. The theme of the gala was ‘Marketing in the age of disruption’. This had everything to do with the change in the marketing process as we are now fast advancing into a digital era.

The youth are now more powerful than ever, as with a post online they can bring huge companies to their knees.

A great marketer’s approach to marketing is Customer, Revenue and Profit! ~ Debra Mallowah

MSK Performers

For the first time ever, the MSK had young and aspiring bands performing there all thanks to Varcity.

Clef and Bandana and Beni huru brought the house down as they performed covers and some o their original works. The bands also got to interact with Africa’s funniest comedian Eric Omondi backstage.

This year’s ceremony just like that of the previous years was meant to honor brands and teams that showed exemplary excellence in Marketing 2018. The ceremony began at around 8:00 PM with Africa’s funniest man Eric Omondi as the emcee for the night. Eric’s close friend and former Churchill show comedian Chipukeezy also made a brief appearance on stage.

The event was sponsored by brands like Minute Maid, Citizen TV, DSTV, Silverstone Airlines and of course Varcity Kenya among many other brands.

Strathmore University winners of students in marketing for the Kingfisher Strawberry Light(SOMETHING LIGHT CAMPAIGN)

Here is the list of winners of the night:

PRODUCT LAUNCH 
POSITION BRAND OWNER CAMPAIGN NAME SUPPORTING AGENCY
Winner SAFARICOM KENYA Safaricom Jitambulishe – My Voice is my Password. SQUAD DIGITAL
1st Runner Up BARCLAYS BANK OF KENYA LTD Timiza Right Here Ltd,MEC Africa,Squad Digital,Grayling kenya ltd,Mo Sound Events
2nd Runner up PROCTER AND GAMBLE EAST AFRICA LTD DANDIA MATHREE NA ALWAYS COTTON SOFT YOUTH DYNAMIX AGENCY
PRODUCT RE-LAUNCH
POSITION BRAND OWNER CAMPAIGN NAME SUPPORTING AGENCY
Winner UNILEVER SUSTAINABILITY DEPARTMENT ROYCO “GET YOUR IRON UP” HUE EXPERIENTAL LIMITED
1st Runner Up PROCTER AND GAMBLE EAST AFRICA LTD NEW DOWNY CONCENTRATE RE-LAUNCH HUE EXPERIENTIAL LIMITED
2nd Runner up KENYA WINE AGENCIES LTD KIBAO VODKA RELAUNCH NAJITAMBUA CAMPAIGN TRANSCEND MEDIA GROUP
DISTRIBUTION & IMPLEMENTATION
POSITION BRAND OWNER CAMPAIGN NAME SUPPORTING AGENCY
Winner SAFARICOM KENYA MAISHA NI M-PESA TU NATIONAL CONSUMER PROMOTION Scanad Kenya Limited
1st Runner Up UNILEVER LIFEBUOY GENERAL TRADE RE-LAUNCH HUE Experiential Limited
2nd Runner up PERNOD RICARD KENYA PERNOD RICARD TRADE LISTING AND SEEDING DRIVE Youth Dynamix Agency
INSTORE & SHOP FRONT TRADE MANAGEMENT
POSITION BRAND OWNER CAMPAIGN NAME SUPPORTING AGENCY
Winner Unilever Retail Expansion Partnership with Unilever Unilever Marketing Department
1st Runner Up
2nd Runner up
ADVERTISING
POSITION BRAND OWNER CAMPAIGN NAME SUPPORTING AGENCY
Winner BROOKSIDE DAIRY LIMITED JIJAZE MAWOWOWO Mojo Productions
1st Runner Up EAST AFRICAN BREWERIES LIMITED CAPTAIN’S POSE – LIVE LIKE THE CAPTAIN (DEC 2017 – MARCH 2018) Dentsu Aegis Network Limited
2nd Runner up SAFARICOM KENYA Funtastic 4G Scanad Kenya Limited
DIGITAL MARKETING
POSITION BRAND OWNER CAMPAIGN NAME SUPPORTING AGENCY
Winner MONDELEZ INTERNATIONAL CADBURY DAIRY MILK FLAVOURISM CAMPAIGN Dentsu Aegis Network
1st Runner Up PS-KENYA  PS KENYA -HIV SELF TESTING, BE SELF SURE CAMPAIGN Scanad Kenya Limited
2nd Runner up SAFARICOM KENYA THIS IS MY KENYA – #ThisIsMyKenya Squad Digital
EXPERIENTIAL MARKETING
POSITION BRAND OWNER CAMPAIGN NAME SUPPORTING AGENCY
Winner GLAXOSMITHKLINE(GSK)-PANADOL PANADOL EXTRA WITH OPTIZORB(SPEED&STRENGTH) YOUTH DYNAMIX AGENCY
1st Runner Up BROOKSIDE DAIRY LIMITED 3 Dairies a day’ School Program HDI YOUTH MARKETEERS
2nd Runner up VIVO ENERGY #Namobanichekimbele YOUTH DYNAMIX AGENCY
SALES PROMOTION
POSITION BRAND OWNER CAMPAIGN NAME SUPPORTING AGENCY
Winner Unilever Turudi Chuo Na Unilever Instore Activation Unilever Marketing Department
1st Runner Up KCB Group KCB VISA Fifa Campaign SCANAD Kenya Ltd
2nd Runner up East African Breweries Wakilisha Hustle Ushinde Na Kenya Cane J. Walter Thompson Kenya Limited
BRAND BUILDING
POSITION BRAND OWNER CAMPAIGN NAME SUPPORTING AGENCY
Winner SAFARICOM KENYA ONE GOOD THING SCANAD KENYA
1st Runner Up SAFARICOM KENYA Safaricom Twaweza Live SCANAD KENYA
2nd Runner up UNILEVER THE HEALING POWER OF VASELINE UNILEVER MARKETING DEPARTMENT
BRAND PR
POSITION BRAND OWNER CAMPAIGN NAME SUPPORTING AGENCY
Winner SAFARICOM KENYA BLAZE BE YOUR OWN BOSS CAMPAIGN BY SAFARICOM GAME CHANGER COMPANY LTD.
1st Runner Up BARCLAYS BANK OF KENYA LTD Brand Name Change – 7/11 and beyond Grayling Kenya Ltd
2nd Runner up SAFARICOM KENYA THIS IS MY KENYA – #ThisIsMyKenya Squad Digital
SPORTS MARKETING
POSITION BRAND OWNER CAMPAIGN NAME SUPPORTING AGENCY
Winner SAFARICOM KENYA Chapa Dimba na Safaricom SCANAD KENYA LTD.
1st Runner Up BARCLAYS BANK OF KENYA LTD Barclays Kenya Open 2018 (BKO 2018) Right Here Ltd,MEC Africa,Squad Digital,Grayling kenya ltd,IZONE AFRICA
2nd Runner up
SUSTAINABILITY MARKETING
POSITION BRAND OWNER CAMPAIGN NAME SUPPORTING AGENCY
Winner AAR HEALTHCARE TREES FOR HEALTH – T4H CAMPAIGN AAR Marketing Department
1st Runner Up PROCTER AND GAMBLE EAST AFRICA LTD ALWAYS SCHOOL PROGRAMME HDI Youth Marketeers
2nd Runner up INTEL-SHE WILL CONNECT INTEL-SHE WILL CONNECT AFRICA HDI Youth Marketeers
STUDENTS IN MARKETING
POSITION STUDENTS CAMPAIGN NAME UNIVERSITY
Winner Lucy Kamau,Purity Kerubo, Laura Masira, Vincent Mwangi, Collins Wafula and Pauline Wangari Kingfisher Strawberry Light(SOMETHING LIGHT CAMPAIGN) Strathmore University
JUDGES’ CHOICE AWARD
Winner BROOKSIDE DAIRY LIMITED NAIPENDA ADVERTISING CAMPAIGN MOJO PRODUCTIONS LIMITED
PRINT MEDIUM
Winner NATION MEDIA GROUP
TV MEDIUM
Winner CITIZEN TELEVISION – BY ROYAL MEDIA SERVICES
RADIO MEDIUM
Winner CITIZEN FM RADIO 106.7 – BY ROYAL MEDIA SERVICES
DIGITAL BROADCASTING
Winner RAIA TV
DIGITAL ONLINE
Winner OPERA SOFTWARE
OVERALL WINNER – COMPANY OF THE YEAR 2018
Winner SAFARICOM PLC

 

The night was all bright with guests rocking a retro color clash and the entertainment was on point with the Dj for the night DJ Joe Mfalme playing mixing all genres of music.  Apart from celebrations that went on till late in the night from winning brands like Safaricom who were the MSK Awards Overall winners, by the way, the ceremony was all fun, well organized and memorable.