Volvo Says It’s Pulling Out Of Motorsports


For all you lovers of speed out there, Volvo has announced they want out of motorsports. Volvo, the last bastion of Swedenism in the automotive landscape, was holding the line in motorsports, with entries in the Swedish Touring Car Championship and Australian V8 Supercars. And now Volvo just said that they won’t be continuing after the contracts run out, and they’re pulling out of racing entirely.

Volvo’s Marketing Director Alain Visser sounded pretty definitive about the whole thing, in an interview with Dagens Industri (via the Touring Car Times):

“Motorsport does not conform with our brand, where we stand for smaller engines and safety. We are therefore pulling out of STCC for example as soon as the contracts permits.”

But there may still be some hope for all the fans of Volvo race cars out there. Volvo is still on contract to race in STCC through 2015, and it’s still on contract to be racing in V8 Supercars through 2016. And things can change by then. And further than that, Volvo’s participation in V8 Supercars isn’t entirely controlled by the team, as Polestar, its high-performance partner, and Gerry Rogers Motorsport run the operations down there. So for the moment, those two groups are still evaluating options.

So the official word from Volvo sounds pretty final.