An interesting campaign against HIV stigma titled #weareallclean has been launched to raise money to find a cure.

It was launched by Jack Mackenroth, an American swimmer, model and fashion designer who was the first openly HIV-positive contestant on US reality show Project Runway.

Money raised from the campaign will go to HIV/Aids nonprofits amfAR and Housing Works. The target is $1,000,000 (£640,000, €804,000).

These are the simple rules:

1) Take a selfie or short video of yourself in the shower or bath.**NO EXPLICIT NUDITY**

2) Post your photo now on Moovz and all social media platforms with the caption “Take HIV Shower Selfie Challenge raise $$ for AIDS cure #weareALLclean

3) Nominate three or more other people to participate!

4) DONATE! Please donate if you are able. Every dollar counts! Donate to amfAR at

He partnered with Moovz which the leading gay social app. Yes you read right because this campaign is a men’s only participation.