An interesting campaign against HIV stigma titled #weareallclean has been launched to raise money to find a cure.

It was launched by Jack Mackenroth, an American swimmer, model and fashion designer who was the first openly HIV-positive contestant on US reality show Project Runway.

Money raised from the campaign will go to HIV/Aids nonprofits amfAR and Housing Works. The target is $1,000,000 (£640,000, €804,000).

These are the simple rules:

1) Take a selfie or short video of yourself in the shower or bath.**NO EXPLICIT NUDITY**

2) Post your photo now on Moovz and all social media platforms with the caption “Take HIV Shower Selfie Challenge raise $$ for AIDS cure bit.ly/CUREAIDS #weareALLclean

3) Nominate three or more other people to participate!

4) DONATE! Please donate if you are able. Every dollar counts! bit.ly/CUREAIDS Donate to amfAR at biit.ly/CUREAIDS2

He partnered with Moovz which the leading gay social app. Yes you read right because this campaign is a men’s only participation.